Navigating the Household List (Updated 2023) Navigating the Household List (Updated 2023)

Navigating the Household List (Updated 2023)

Amol Waishampayan CPO Amol Waishampayan CPO

FullThrottle Platform Household list has 4 key columns to view 



1. Immersive Household Targeted 


Shows any media tactics being deployed against the household through the FullThrottle Platform including Display, Social, Video, Audio, and Smartmail.


2. Latest Visit Sources


Shows most recent sources of visits from the household. There may be multiple sources with multiple devices and influencers within a household. These visit sources are based on all media and attribution signals across all vendors delivering traffic to the website, as observed by the Fullthrottle Platform.


3. Journey Segments


Shows journeys currently being tracked for this website. Journeys can be mapped to any url pattern on the website and up to 4 can be added for any client.

read examples on our blog at 


4. Propensity Powered by AI


Shows daily propensity scored per household. There are 3 overall buckets of categories, Building Awareness, In Market, and Ready to Buy. FullThrottle AI uses multiple points of data to create a personalized analysis. This includes pages visited, length of shopping journey, distance from stores, recency of behavior, number of devices, as well as other similar households that have converted on the platform with this business and others like it.






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