Lifecycle Acceleration - Instant Marketing Lifecycle Acceleration - Instant Marketing

Lifecycle Acceleration - Instant Marketing

Sage Sage

This article talks about Lifecycle Acceleration Instant Marketing report in the FullThrottle Platform.

To navigate to this screen - within Lifecycle Acceleration, click on the Measure section. Below - you will see the this Instant Marketing screen.

This is a view of all unique sales and service transactions - categorized and broken down by marketing tactic and user activity - and references associated gross value and loyalty percentages. 

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The goal and value of this report is to illustrate incremental loyalty and dollars earned, per transaction, directly tied back to influence from marketing tactics.

To a client using this tool month over month - this can be used to clearly justify investment in supplemental media activation. 

Note: these results are not mutual exclusive to each other.  Like all marketing and advertising, it is the combination of marketing tactics that deliver results, and not a silver bullet that has "made the sale". Some of these customers may overlap into multiple Tactics and Categories. 

Term and tooltips breakdown:

  • Email Inbox Impression: Unique Vehicle Statements Delivered
  • Vehicle Statement Opened: Unique Statements Opened
  • Wallet Engagement: Unique Customers that Engaged
  • SmartMail Delivery: Unique Customers who were sent Mail
  • Family Geofencing: Unique Customer Households immersed in Display/Video
  • Gross Value: Directional metric only: value dependent on fields in DMS
  • Influenced Sales Loyalty: Percent of Sales Transactions Directly Influenced by Lifecycle Acceleration
  • Influenced Service Loyalty: Percent of Service Transactions Directly Influenced by Lifecycle Acceleration