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- New Audiences = ShopperSuite
- Previous Customers = Lifecycle (formerly known as Activ8)
- Lead Generation = Nitroleads
Campaign Impact
- New Audience Marketing (previously Instant Marketing in SS)
- Lifecycle Marketing
- Lead Campaigns (previously NitroLeads campaigns)
- Return on Audience
- Custom Activations (previously Custom Campaigns in SS)
Audience Intelligence
- 3p Attribution (previously Returning on Ad Click in SS)
- Keyword ROI
- Buyer Journey
- DMS Hygienics