Audience Library Audience Library

Audience Library

Sage Sage

What is the Audience Library? 

An over encompassing look at your available audiences within fullthrottle.app - including household data breakdowns, averages, totals, and more. 

Audience Library will be accessible to users who have access to an account that is on ShopperSuite / Audience Generation. 

View for Non-Automotive clients

  • The text bar along the top links directly to the AI Audience Composer
  • Left Column shows your Website Households
  • Middle Column shows your audience - categorized by your Custom Journey Segments
  • Right Column shows your Previous Customers
    • only applies when a transaction file (matchbacks) is received and processed
    • identifies customers who have transacted within various date ranges

View for Automotive clients

 

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