![Platform/Analytics: What constitutes a "Missed Opportunity?"]({"bg": "//theme.zdassets.com/theme_assets/10578075/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![Platform/Analytics: What constitutes a "Missed Opportunity?"]({"bg": "//theme.zdassets.com/theme_assets/10578075/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
If the dealer did not start the 1st of the month, all opportunities prior to them launching for the month will show as "Missed Opportunities."
Missed Opportunities can also be referred to as hitting quota.
Example:
Business XYZ purchased the SS500 program and has a monthly average of 1000 addressable households, the remaining 500 addressable HHs will be acknowledged as a "Missed Opportunity."
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