Creative - what are the direct mail specs? Creative - what are the direct mail specs?

Creative - what are the direct mail specs?

Julia G. Julia G.

Direct mailer 1 of 3 standard direct mailer template

  • Total size is  5.5w X 4.25h inches
  • Live area is 5.25w x 4h inches with no bleed
  • The front of the postcard contains the mail shop area and the layout should remain unchanged as to meet post office requirements.
  • The return address must be PO Box 3031, Malvern PA 19355. You can put Program Headquarters above it.* 
  • For readability, font should be no smaller than 7 point.
  • Export as a high-quality PDF.

Screenshot

Direct mailer 2 of 3 flipped direct mailer template

  • Total size is  5.5w X 4.25h inches
  • Live area is 5.25w x 4h inches with no bleed. Return address is at the 3-inch mark from the start of the template.
  • Area on front is 4.25h x 1.93w inches.
  • The return address must be PO Box 3031, Malvern PA 19355. You can put Program Headquarters above it.* 
  • For readability, font should be no smaller than 7 point.
  • Export as a high-quality PDF.

Screenshot

Direct mailer 3 of 3 luxury direct mailer template

  • Total size is 11w x 6h inches
  • Full bleed, no border, must be exported with a full bleed as a high-quality PDF.
  • Return address in bottom right corner on copy side, starting at 6.56w x 3.2h inches.
  • The return address must be PO Box 3031, Malvern PA 19355. You can put Program Headquarters above it.* 

Screenshot

*not all companies will allow program headquarters above return address. Mailing Center is a recommended option in this case. 

 

View full creative specs here