![What is the social & display targeting time frame?]({"bg": "//theme.zdassets.com/theme_assets/10578075/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![What is the social & display targeting time frame?]({"bg": "//theme.zdassets.com/theme_assets/10578075/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
We target households for up to 60-90 days as long as a household is shopping on site, optimizing delivery to the most highest propensity shoppers and how close they are to making a purchase.
Other considerations which affect this variability include monthly budget/program
We define “high propensity” as frequency of shopping, a high number of pages visited, multiple devices used, and how much content they consume. Propensity can change on a daily basis relative to all the other shopping households in a given time frame.
Depending on the timeframe of our transactional ingestion of data, any household that has transacted will be eliminated from the targeting pool as best as possible.
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- Lifecycle Email Open Rates
- Can I change my email notifications in fullthrottle.app?
- Client Login Screen
- Uploading your Transactional Data
- Partner Design Checklist Logo Examples
- How are Households Retargeted After Transactions?
- Creative - what are the digital graphic specs?
- Creative - what are the video specs?
- Platform Client Access
- Platform explained: Channel and Campaign