Instant Marketing: Measurement Instant Marketing: Measurement

Instant Marketing: Measurement

Sage Sage

The ShopperSuite Instant Marketing screen features a "Measurement" breakdown in the top right corner. This is where any identified households over the course of the month are matched against transactions. 

You will see the following numbers: 

  • Conversions Delivered = Households matched that we marketed to
  • Data Profile Captured = Households matched that we did not market to
  • Total Journeys Mapped = Total Households matched for analytics and attribution
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