Audience Intelligence: Buyer Journey
The Buyer Journey screen averages known online behavior and engagement w...
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Audience Intelligence: DMS Hygienics 
The DMS Hygienics screen is a helpful reference to understand the overal...
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Audience Intelligence: Keyword ROI
The Keyword ROI report pairs Paid Search Keyword performance and metrics...
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Campaign Impact: Custom Activations
    The Custom Activations screen reports incremental lift from segment...
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Audience Intelligence: 3p Attribution
Return on ad click (ROAS) report used mainly to display client's web pag...
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Campaign Impact: Lead Marketing
You can access your Lead Generation (Nitroleads) campaigns under the Lea...
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Campaign Impact: New Audience Marketing
Newly Identified Households = households identified on the site for th...
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Campaign Impact: Return on Audience
Access this report at fullthrottle.app, through the left sidebar menu un...
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Measure - fullthrottle.app Reporting Navigation
New Audiences = ShopperSuite Previous Customers = Lifecycle (formerly k...
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Campaign Impact: Lifecycle Marketing
This article talks about Lifecycle Marketing report in the fullthrottle....
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Conversion ROI (Automotive)
This article talks about Conversion ROI (for Automotive) in fullthrottle...
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Conversion Measurement Breakdown for Identified 1st Party Household Data
This article talks about Conversion Measurement Breakdown in fullthrottl...
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Measuring Transactions & Conversions to Identified 1st Party Household Data
The New Audience screen features a "measurement" breakdown in the top ri...
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