Platform explained: Channel and Campaign

Channel Dropdown

Channel refers to the seller and owner of the client contract.

For example - the below image shows an account that was sold and is managed by the fullthrottle.ai team. Therefore, it lives under the FullThrottle Direct channel. 

• FullThrottle Direct - only the households/metrics/reporting related to that specific channel's activity
• All Channels - a sum of all households/metrics/reporting that are part of an existing, active channel

Can there be multiple channels? 

• Yes. For instance - a FullThrottle Direct channel has an active campaign running, and there is an additional channel for an OEM funded campaign.
  • The channel drop-down allows the end user to shift seamlessly between household lists, reports, and performance metrics between the campaigns associated with each channel. 

Campaign Dropdown

Campaigns are sets of new audiences 

• Primary - any stats within the primary, active ShopperSuite campaign
  • for example, client location + 50 mile radius
• Out of Market - any households falling outside of currently active campaigns radius/radii
• Total Campaigns - all households that are part of an active campaign
  • ie: you have active campaigns in multiple locations across the country. Total Campaigns sums all those households together. 
• Total Audience - every identified household, both within active campaign(s) & out of market

Can there be additional campaigns?

• Yes! Please discuss with the fullthrottle.ai support team if you'd like to add additional locations and campaigns to your account.