Navigation: Audience Library

What is the Audience Library? 

An over encompassing look at your available audiences within fullthrottle.app - including household data breakdowns, averages, totals, and more. 

Audience Library will be accessible to users who have access to an account that is on ShopperSuite / Audience Generation. 

View for Non-Automotive clients

• The text bar along the top links directly to the AI Audience Composer
  • there is also a PDF export button on the right, including a date stamp
• Left Column shows your Website Households
  • total HH counts in 30, 60, and 90 day windows
  • breakdown of live-audiences in categories of Building Awareness, In-Market, and Ready to Buy
• Middle Column shows your audience - categorized by your Custom Journey Segments
• Right Column shows your Previous Customers
  
  • only applies when a transaction file (matchbacks) is received and processed
  • identifies customers who have transacted within various date ranges

View for Automotive clients

• The text bar along the top links directly to the AI Audience Composer
  • there is also a PDF export button on the right, including a date stamp
• 'Left Column shows your Website Households
  • total HH counts in 30, 60, and 90 day windows
  • breakdown of live-audiences in categories of Building Awareness, In-Market, and Ready to Buy
• Middle Column shows your audience - categorized by your Custom Journey Segments and your automatic automotive journey segments
• Right Column shows your Previous Customers - categorized by Lifecycle segment counts