What is the Audience Library?
An over encompassing look at your available audiences within fullthrottle.app - including household data breakdowns, averages, totals, and more.
Audience Library will be accessible to users who have access to an account that is on ShopperSuite / Audience Generation.
View for Non-Automotive clients
- The text bar along the top links directly to the AI Audience Composer
- there is also a PDF export button on the right, including a date stamp
- Left Column shows your Website Households
- total HH counts in 30, 60, and 90 day windows
- breakdown of live-audiences in categories of Building Awareness, In-Market, and Ready to Buy
- Middle Column shows your audience - categorized by your Custom Journey Segments
- Right Column shows your Previous Customers
- only applies when a transaction file (matchbacks) is received and processed
- identifies customers who have transacted within various date ranges
View for Automotive clients
- The text bar along the top links directly to the AI Audience Composer
- there is also a PDF export button on the right, including a date stamp
- 'Left Column shows your Website Households
- total HH counts in 30, 60, and 90 day windows
- breakdown of live-audiences in categories of Building Awareness, In-Market, and Ready to Buy
- Middle Column shows your audience - categorized by your Custom Journey Segments and your automatic automotive journey segments
- Right Column shows your Previous Customers - categorized by Lifecycle segment counts