Audience Intelligence: Buyer Journey Audience Intelligence: Buyer Journey

Audience Intelligence: Buyer Journey

Julia G. Julia G.

The Buyer Journey screen averages known online behavior and engagement with offline purchasing behavior (transactional data). 

Average Shopping Timeline: length of time in days that it took from identifying the shopper on the website to them completing a transaction

Average Pages Viewed: number of website pages a shopper viewed over the course of their journey to becoming a customer

Total Sales:  total transactions (in this case, Sales / Unites) that took place over the time frame