![Audience Intelligence: Buyer Journey]({"bg": "//theme.zdassets.com/theme_assets/10578075/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![Audience Intelligence: Buyer Journey]({"bg": "//theme.zdassets.com/theme_assets/10578075/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
The Buyer Journey screen averages known online behavior and engagement with offline purchasing behavior (transactional data).
Average Shopping Timeline: length of time in days that it took from identifying the shopper on the website to them completing a transaction
Average Pages Viewed: number of website pages a shopper viewed over the course of their journey to becoming a customer
Total Sales: total transactions (in this case, Sales / Unites) that took place over the time frame
Articles in this section
- Audience Intelligence: Buyer Journey
- Audience Intelligence: DMS Hygienics
- Audience Intelligence: Keyword ROI
- Campaign Impact: Custom Activations
- Audience Intelligence: 3p Attribution
- Campaign Impact: Lead Campaigns
- Campaign Impact: New Audience Marketing
- Campaign Impact: Return on Audience
- Measure - fullthrottle.app Reporting Navigation
- Campaign Impact: Lifecycle Marketing