|Nitroleads Latest File Transaction Date
Aligned the latest file transaction date in Nitroleads with the same field in ShopperSuite and Lifecycle. Nitroleads will now display the most recently received sale and service transaction date on the Nitroleads Lead Marketing page and alert users when their transaction data is running behind.
|SafeMatch File Upload Optimization
Optimized the SafeMatch file uploader to allow for multiple files in one web request. Previously, users would need to upload and submit multiple files by submitting one file, then reopening the uploader and submitting another one. This allows for a user to drag and drop a series of files all at once for ease of use.
|Single Lease Payoff Update
We added in logic to handle Single Lease Payoff. Previously, Lifecycle and other systems expected Lease numbers sent via DMS to always be monthly payments. DMS systems have not yet adjusted to a structure that allows Single Lease Payoff, meaning that dealers are often forced to use the regular lease payment field to record the entire Single Lease Payoff.
The hijacking of the lease field caused some calculations on our side, based on this being a monthly payment, to be incorrect. This logic update allows for Single Lease Payoff to be received from DMS systems in the regular lease payment field and still display correctly.
|Lifecycle Marketing Enhancement
This is an overhaul of the Lifecycle Marketing page. The previous dashboard was set up similarly to the New Audience Marketing dashboard for ShopperSuite but was lacking a some metrics we felt were key to understanding Lifecycle's influence.
This update formats this page as a table and adds the number of leads accelerated, percent of sales and service influenced in addition to metrics on user engagement to tell a more complete story.
In addition to the new look, we also added in the ability to roll this up into a yearly review report and to export this yearly report via csv for ease of use.
|Buyer Journey Minor Updates
We made a minor series of UI updates to the Buyer Journey page.
|NitroLeads Settings & Set-up
Simplified menus and cleaned up certain UI elements for internal campaign set-up screens used by ft.ai Operations team. Also removed extraneous fields from application client-level mappings.
|LifeQueue: Initial Rollout
Lifecycle uses a series of timed processes to execute everything from email sends and list creation to DMS record ingestion and segment sorting. LifeQueue is the name for our new back-end architecture that will allow us to better manage and scale these automated processes.
Front end users will not see an any changes in the product but this will be a significant improvement over our previous architecture and will allow us to better plan for expansion in the future. This is the first in a series of updates related to the LifeQueue focused on the smaller scale testing of this new infrastructure before we begin to make platform wide updates.
|NitroLeads Asset Updates
|Password Reset Link Fix
Addressed an issue where users who had already set their new password could receive another banner asking them to reset their password again.
|Experimental Audience Composer Release
We've released an exciting experimental feature inside the fullthrottle.ai platform. fullthrottle.ai Audience Composer leverages integrations with OpenAi's ChatGPT and Google's Gemini large language models to allow users to craft the perfect audience with just a sentence or phrase.
As this is still in the testing phase and initial rollout, client level users won't have this feature quite yet. This feature is also currently geared to automotive advertisers, so other advertiser verticals won't yet be able to use this. Internal teams now have access to this for demo and testing and we will continue to improve this with feedback on a rolling basis until its full release.
|Mail Recap Setting Update
Enabled email recaps by default for client users and adjacent role types. Recaps include:
|Cross Shopping Expanded User Roles
The ability to see cross-shopping insights on applicable households is now enabled for client users, with logic that tightly controls the data available based on actively maintain custom grouping configurations.
|Platform Access Logic + Alerts
A continuation of the improvements on the password help screens. We removed a legacy feature that allowed for a variable number of password guess attempts and implemented a standard number across the board.
We also configured a set of alerts during password attempt fails that better explain to the user where they are at in their password process, how many attempts they have left and what will happen on their last attempt. This includes errors as well for various other login attempt failures like "Inactive Profile" and edge case errors for the login system.
|Lifecycle Email App Display Fix
Addressed an issue with the example Lifecycle email template display within fullthrottle.app. Inside the platform, certain example Lifecycle emails were displaying with all available segments for customers instead of only applicable segments. This issue is specific to the in-platform sample renderings of customer emails, and did not impact actual live emails in any way.
|NitroLeads Campaign List Page Update
We have seen a substantial increase in demand from OEMs, dealer groups, and agencies to run more campaigns and often multiple at once through our Lead Generation product, NitroLeads. With this growth has come the need to revisit how how our internal operations team is managing the active and applicable lead generation campaigns, as well as how they appear to our platform users.
This release was a series of small-medium updates that will refine current campaign management as well as plan for increased scale including:
|Unified Reporting and NitroLeads Report
As part of the continuing series of updates after we joined all three products into one platform, we needed to unify the way we structure the reports for the products to make them easier for the operations team to manage. We updated and moved the reporting structure for all products to a centralized ops accessible location for ease of maintenance. We also standardized pieces of their user interface.
In addition to the centralization of the ShopperSuite Reports and Lifecycle reports, we created a similar dynamic report to assist ops in managing the day to day management of NitroLeads. This overall Campaign Status Report allows for the monitoring of all campaigns in one place.
|SafeMatch Field Updates
|Changed both Transaction Type and Transaction Month fields from optional to mandatory in our SafeMatch upload system. These are also no longer being auto-filled as a fail safe for users accidentally selecting the wrong month. This is part of our continuing updates to the SafeMatch system to allow for more accurate client reporting.
|Lifecycle Lead Pushing Logic
|Revised and expanded the current business logic for automatically pushing leads from Previous Customers in our Lifecycle platform into dealer CRM systems. These updates refine what qualifications are used in the AI decisions, and what conditions must be met in order for a lead to be sent. The new logic takes into consideration evolved changes in automotive shopper behavior along with thousands of data points built from platform learnings over the past year. To the end user, more dealers will now receive AI accelerated leads into their CRM each month, and many will see an increase in volume as well.
|Client Custom Group Bulk Upload Feature
Grouping associations between clients in the fullthrottle.ai platform enable a multitude of bulk operations for clients under the same channel and/or holding company.
This latest enhancement allows applicable users to add multiple clients to a custom group association with just a few clicks, as opposed to adding each client one-by-one. Quickly adding clients to a custom group in bulk helps expedite large-scale onboarding and downstream processes for new and existing clients such as marketing activation and enterprise-level analytics.
This particularly relevant for large enterprise clients/channels making acquisitions or opening up new locations etc.
|Dealer Code Addition to Settings Page
|Added a field for Dealer_Code to Advertiser Settings page for internal and client teams to more easily perform bulk operations and client matching.
|Removed Front-end Files
|Removed a series of legacy styling files from the product that were no longer necessary after the product unification earlier in the year.
|Unified UI Front-end Codebase
|There were a few last remaining differences in front-end structure, artifacts from when the fullthrottle.ai rolled up the three separate platforms into fullthrottle.app. This will have little impact on the user, however the user might notice minute changes in certain icons, fonts, styles, etc.
|New Password Reset Flow
|Introduced a completely new password reset flow for users who forgot or want to reset their password. This process is initiated when a user clicks "Forgot password" on our application's login screen etc. and should provide a smoother and more straightforward user experience for changing a password. The new password reset flow will also pull in applicable branding elements for whitelabeled instances.
|Nitroleads Reminder Fix
|Fixed a 404 NOT FOUND error in the Lead Generation Weekly Email Reminder feature that affected a few users depending on their access permissions.