Our system suppresses audience across mail and digital with real-time scrubbing if targeting to Propensity-based audience and a household was matched through either a DMS connection or a SafeMatch upload.
Propensity-based audiences include:
- Discovering
- Evaluating
- Committing
- Custom Journey Segments - Discovery, Evaluating, and Committing
Suppression does not happen for the following:
- Any 3P audience segments
- ShopperSuite MTD
- In-Market 30/60/90
Suppression FAQs:
- Can I choose to suppress just one of the KPI measurements?
- No, both KPI 1 and KPI 2 are automatically suppressed
- When does a household get flagged as a conversion, and therefore become suppressed?
- Household is tagged as conversion as soon as data is receive via DMS connection or SafeMatch upload
- When does a household become eligible to receive marketing again?
- There is no hard re-entry timeframe; the AI determines when a household is re-eligible
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