Active on Platform: New Audiences - SmartVideo | Smart impression predictor calculation

For the SmartVideo calculation, the logic is multi-faceted and combines our patent pending tech, the vendor log reports, media industry analysis, and enterprise partnerships.

• Starts with our patent pending tech ZeroGraph, where we are capturing all those observed digital handraiser signals you see in each Household profile
• Where do they live, when did they shop, how active was the session, what other channels were they influenced by etc.
• We ingest all vendor campaign log data
• 10-12 reports from each vendor
• E.g. Day/time Streaming impressions and/or Linear spots were delivered
• Rationalized with media industry data including Cable Penetration
• Finally, we have partnership with Blockgraph that lets us match household-to-household in a privacy compliant clean room
• https://www.blockgraph.co/
• All of the above is rolled up into our logic called Smart Impression Predictor that determines the likeness factor and measures against transactions