How does ShopperSuite SmartMail work?

Overview:

• Requires an AI learning period
  • Only available after a client has been tracking data for at least 30 full days in a month
• Total Monthly Quota is divided across the remaining days in month (think Daily Quota instead of Monthly Quota)
  • Example:
    • Acme Furniture: 500 Monthly Quota with 30 days would be Daily Quota of ~16/day
    • Prestige Solar: 4,000 Monthly Quota with 30 days would be Daily Quota of ~133/day
    • Standard Garages: 1000 Monthly Quota with 30 days would be Daily Quota of ~33/day

Execution:

• Every morning, AI takes over who to mail based on Propensity (‘ready to buy’ is going to get it over a ‘building awareness’)
  • Example: Acme Furniture Daily Quota of ~16/day gets selected from best of the best
• Households who only visit one page (bounce) would likely never be mailed unless the quota is SUPER HIGH
  • Example: – Prestige Solar with 3,000 Estimated Households in a month has 4,000 mail quota in the month
• AI will make sure the Quota is filled by end of month
  • Example: Standard Garages - During the Week of 10/20 only 10 new households identified a day (LOW),
    • AI needs to fill a Daily Quota of 33/day so goes after older households, ranks them high to low, and pulls best of the best

Propensity:

• We define “high propensity” as frequency of shopping, a high number of pages visited, multiple devices used, and how much content they consume. Propensity can change on a daily basis relative to all the other shopping households in a given time frame.
• Depending on the timeframe of our transactional ingestion of data, any household that has transacted will be eliminated from the targeting pool as best as possible.

Integrated Print Shop:

• AI is directly integrated with print shop to drop direct pieces to a daily AI driven list. Successful delivery by the print shop for mailing is recorded in the system.