If your Monthly Quota is a lot less than # of households, you identify on a monthly basis than:
- During month you may see a difference between the Daily Quota and the Daily Opportunities, creating new Daily Missed Opportunities
- If you add more mail quota budget mid-month this is still great! It will get automatically spread into the remaining days in the month and tie into the AI's decision
- the AI will look back to earlier opportunities in the month and mail the most likely to buy based on the analysis