Only available after a client has been tracking data for at least 30 full days in a month
Total Monthly Quota is divided across the remaining days in month (think Daily Quota instead of Monthly Quota)
Example:
Acme Furniture: 500 Monthly Quota with 30 days would be Daily Quota of ~16/day
Prestige Solar: 4,000 Monthly Quota with 30 days would be Daily Quota of ~133/day
Standard Garages: 1000 Monthly Quota with 30 days would be Daily Quota of ~33/day
Execution:
Every morning, AI takes over who to mail based on Propensity(‘ready to buy’ is going to get it over a ‘building awareness’)
Example: Acme Furniture Daily Quota of ~16/day gets selected from best of the best
Households who only visit one page (bounce) would likely never be mailed unless the quota is SUPER HIGH
Example: – Prestige Solar with 3,000 Estimated Households in a month has 4,000 mail quota in the month
AI will make sure the Quota is filled by end of month
Example: Standard Garages - During the Week of 10/20 only 10 new households identified a day (LOW),
AI needs to fill a Daily Quota of 33/day so goes after older households, ranks them high to low, and pulls best of the best
Propensity:
We define “high propensity” as frequency of shopping, a high number of pages visited, multiple devices used, and how much content they consume. Propensity can change on a daily basis relative to all the other shopping households in a given time frame.
Depending on the timeframe of our transactional ingestion of data, any household that has transacted will be eliminated from the targeting pool as best as possible.
Integrated Print Shop:
AI is directly integrated with print shop to drop direct pieces to a daily AI driven list. Successful delivery by the print shop for mailing is recorded in the system.
