Building a Campaign

1. Login to the Platform
2. Navigate to Campaign Page. Search for Advertiser.

3. Click on ‘Create’ in the top right corner to create a new campaign.

When in Campaign Builder:

1. Select Channel.
2. Select Campaign Goal: Read More Here
3. Campaign Name can be customized. (Default Example: Advertiser Name – Retargeting – Feb 2026)
4. Select Flight Dates.
5. Monthly Optimization & Rollover toggle: For Monthly Optimization and Rollover, set Start Date to today and Last Day to last day of current month 
   • ON = campaign details will continue month over month until deactivated.
   • OFF = campaign will end on End Date set in Flight Date details.
6. Hit ‘Compose’ for Target Audience, Target Geography, and Tactics & Ads fields to populate to fill out. 

Audience & Geography Settings:

• Target Audience: Read More Here

• Target Geography: Read More Here

Ads Manager & Asset Settings:

• Upload Anchor Ads: See Creative Hub for Validation Rules.
• Upload Promo Ads (Optional)
• Open Ad Library & Confirm Click-through URL

Tactics & Ads Settings: Read More Here

• Add / Remove Tactics
• Confirm Budgets
• Confirm Ads per Tactic
• Click 'Save Draft'

Saving & Sharing a Draft:

If you are sharing the campaign draft link with others, follow these steps:

• Return back to Campaigns Page. Search for Advertiser & Campaign
• Click back into recently saved campaign; THEN share campaign link.