For the SmartVideo calculation, the logic is multi-faceted and combines our patent pending tech, the vendor log reports, media industry analysis, and enterprise partnerships.
- Starts with our patent pending tech ZeroGraph, where we are capturing all those observed digital handraiser signals you see in each Household profile
- Where do they live, when did they shop, how active was the session, what other channels were they influenced by etc.
- We ingest all vendor campaign log data
- 10-12 reports from each vendor
- E.g. Day/time Streaming impressions and/or Linear spots were delivered
- Rationalized with media industry data including Cable Penetration
- Finally, we have partnership with Blockgraph that lets us match household-to-household in a privacy compliant clean room
- All of the above is rolled up into our logic called Smart Impression Predictor that determines the likeness factor and measures against transactions
Articles in this section
- Automotive Journey Segments
- Can I run Audience Generation outside of the United States?
- Can I White Label fullthrottle.app?
- Does fullthrottle.ai Technology Affect Website Speed?
- How do we categorize households in the EV and EV+ segments?
- I forgot my password!
- I still have a question and I need more help
- Is the Marketing Deployment Automated?
- Location Accuracy in Google Analytics
- Marketing: Can the marketing assets be filtered by zip code or only radius?