The Lifecycle Marketing screen sums up previous customer engagement and dealership ROI, in terms of transactions and dollars. It is a view of all unique sales and service transactions - categorized and broken down by marketing tactic and user activity - and references associated gross value and loyalty percentages.
The goal and value of this screen is to illustrate incremental loyalty and dollars earned, per transaction, directly tied back to influence from marketing tactics.
- Email Inbox Impression: Unique Vehicle Statements Delivered
- Vehicle Statement Opened: Unique Statements Opened
- Wallet Engagement: Unique Customers that Engaged
- Leads Accelerated: Leads pushed directly to the CRM
- SmartMail Delivery: Unique Customers who were sent Mail
To a client using this tool month over month - these results and totals can be used to directly justify investment in supplemental media activation.
Attribution breakdown:
Sales Transactions and Vehicles Serviced are compared up to marketing tactics on households up to 120 days prior as the buyer journey can be as long as 6 months in many cases.
Note: these results are not mutual exclusive to each other. Like all marketing and advertising, it is the combination of marketing tactics that deliver results, and not a silver bullet that has "made the sale". Some of these customers may overlap into multiple Tactics and Categories.