![New Audiences: How is International Traffic handled?]({"bg": "//theme.zdassets.com/theme_assets/10578075/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![New Audiences: How is International Traffic handled?]({"bg": "//theme.zdassets.com/theme_assets/10578075/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
With a Consent Management Tool in place
In cases where the tagged website has a consent management tool (CMT) on site, it follows the geographic business rules set by the CMT. For example sites that have OneTrust may be configured to load different set of scripts and related business logic if visitor is from US vs Europe for GDPR considerations etc.
Without a Consent Management Tool in place
In cases where the tagged website business rules don't have a CMT or default to fire all scripts no matter where the user is from, the fullthrottle.ai launchpad script would "fire". However the data reaches a "pit stop" before entering the fullthrottle.ai application, and would never be imported into the platform once known the data doesn't within the US.
Articles in this section
- Identify: Navigation
- Identify: New Leads
- New Audiences: Navigating the Household Insights
- New Audiences: Navigating the Household Map
- New Audiences: What are the chances of duplicate households
- New Audiences: How is International Traffic handled?
- New Leads: Promotional Redemption Anti-Fraud and Anti-Gaming Checks
- New Audiences: Navigating the Household List