New Audiences: Navigating the Household Insights

Access the Household Insights via the left-menu bar under IDENTITY // New Audiences // Household Insights.

This report consists of two screens - BEHAVIORAL and HYPERLOCAL.

The BEHAVIORAL screen shows insights based on visitor activity, giving a rolling 30-day report with totals for each shopper Propensity Powered by AI category. There are 4 overall categories:

• Near market: Customers that are near the market location (radius) and at the start of their shopper journey. 

• Building awareness: Customers that are near the market location (radius) and showing interest on the client’s website. 

• Heavy in-market: Customers that are within the market location (radius) and have been engaging more frequently on the client’s website.  

• Ready to buy: Customers that are within the market location (radius), has visited multiple pages on the website, and has visited the website multiple times within a month. This shopper will be identified as ‘ready to buy’. 

Since the data is constantly changing, the Behavioral screen is not clickable or exportable. Read more about Propensity Powered by AI here.

If there are Custom Journey Segments active in the campaign, rolling 30 day totals for those active segments will also appear at the bottom of this report. 

If this is an automotive dealership - Automotive Journey Segments will appear in this breakdown as well.  

The HYPERLOCAL screen shows sights based on locations (mostly relevant for regional businesses vs. national)

Key features:

• Addressable households based on mile radius
• Top cities and zip codes 
• CSV export button

On both screens, you can toggle between different Channels and Campaigns on the top menu bar.