![Audience Intelligence: 3p Attribution]({"bg": "//theme.zdassets.com/theme_assets/10578075/e106cc8a79a6a41c781c71d999cffaa33b481de7.jpg"})
![Audience Intelligence: 3p Attribution]({"bg": "//theme.zdassets.com/theme_assets/10578075/d38d9cc5a4fcb160800cb7a8f0e0cb60aaa36d2e.jpg"})
Return on ad click (ROAS) report used mainly to display client's web page UTM clicks group by categories.
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HHs - shows the total, unique amount of HHs addresses group by single UTM tag.
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Goal 1 (sales transactions) = filtered only for HHs who have sales transactions
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Goal 2 (service transactions) = filtered only for HHs who have service transactions
Click here for further information on how this report populates.
Notes:
- these numbers are not unique or mutually exclusive to one source or the other - learn more here.
- in the top right, you can toggle AI EXPANDED to switch from the display from % to #.