Return on ad click (ROAS) report used mainly to display client's web page UTM clicks group by categories.
HHs - shows the total, unique amount of HHs addresses group by single UTM tag.
Goal 1 (sales transactions) = filtered only for HHs who have sales transactions
Goal 2 (service transactions) = filtered only for HHs who have service transactions
- these numbers are not unique or mutually exclusive to one source or the other - learn more here.
- in the top right, you can toggle AI EXPANDED to switch from the display from % to #.
Articles in this section
- Audience Intelligence: Buyer Journey
- Audience Intelligence: DMS Hygienics
- Audience Intelligence: Keyword ROI
- Campaign Impact: Custom Activations
- Audience Intelligence: 3p Attribution
- Campaign Impact: Lead Campaigns
- Campaign Impact: New Audience Marketing
- Campaign Impact: Return on Audience
- Measure - fullthrottle.app Reporting Navigation
- Campaign Impact: Lifecycle Marketing