No one specific channel deserves all the credit. We aim to account for everything that influences the shopper along the way.
The percentages you see in the Return on Ad Click report are not mutually exclusive to one source or the other. We focus on a multi-touch influence - since multiple ads, channels, and platforms all play a role when it comes to impacting a purchase decision within a household.
Articles in this section
- Automotive Journey Segments
- Can I run Audience Generation outside of the United States?
- Can I White Label fullthrottle.app?
- Does fullthrottle.ai Technology Affect Website Speed?
- How do we categorize households in the EV and EV+ segments?
- I forgot my password!
- I still have a question and I need more help
- Is the Marketing Deployment Automated?
- Location Accuracy in Google Analytics
- Marketing: Can the marketing assets be filtered by zip code or only radius?