No one specific channel deserves all the credit. We aim to account for everything that influences the shopper along the way.
The percentages you see in the Return on Ad Click report are not mutually exclusive to one source or the other. We focus on a multi-touch influence - since multiple ads, channels, and platforms all play a role when it comes to impacting a purchase decision within a household.
Articles in this section
- Help: where do CTV/OTT ads appear?
- Help: Can I change my email notifications in fullthrottle.app?
- Help: How are Households Retargeted After Transactions?
- Help: How do I resubmit my leads?
- Help: What are my fullthrottle.ai leads labeled as in my CRM?
- Help: What are the chances of duplicate households
- Help: Can I integrate fullthrottle.ai data with a CDP via API?
- Help: How is International Traffic handled?
- Help: Are there integration opportunities that do not require the handling of PII?
- Help: Can I run Lead Generation outside of the United States?