What attribution model does ShopperSuite follow? What attribution model does ShopperSuite follow?

What attribution model does ShopperSuite follow?

Julia G. Julia G.

 

No one specific channel deserves all the credit. We aim to account for everything that influences the shopper along the way.

The percentages you see in the Return on Ad Click report are not mutually exclusive to one source or the other. We focus on a multi-touch influence - since multiple ads, channels, and platforms all play a role when it comes to impacting a purchase decision within a household.