Client Groupings & Cross Shopping

Client Groups are used to enable Cross Shopping visibility in fullthrottle.ai

• Cross Shopping – from dealerA.com to dealerB.com (must be on Shopper Suite)
• Previous Customer Cross Shopping – purchased from Dealer A but shopping on dealerB.com (must be on Lifecycle & Shopper Suite)
• Cross Servicing – from dealer A to dealer B (must be on Lifecycle)
• Cross Purchasing – purchased from Dealer A and Dealer B (must be on Lifecycle)
• A previous customer from dealer A’s DMS transactions shops on dealerB.com

Client groupings are made automatically. If there’s any activity within the group – you’ll see indicators, exampled below.

Where WON’T I see this?

• in custom activation reporting
• on screens including 3p attribution / return on ad spend
• totaled out & specifically called out in the marketing screens for a count

What can I do with this?
Show the power of the platform however, no export options are available currently for separate media activation.