Marketing: New Audiences Marketing

• Newly Identified Households = households identified on the site for the first time in the selected month
• Returning Live Households = households seen on the site in the selected month, but first seen in a prior month
• Multi-Unit Residences = In-Market Multi Resident Buildings that have at least 1 resident on any floor shopping on the site
• Live In-Market Shoppers = the number of devices tracking in the relevant geographic area out of an estimated global number of devices typically represented in google analytics
• Display Targeting Households = households that were served a display ad as part of ShopperSuite marketing 
• Social Targeting Households = households that were served a social ad as part of ShopperSuite marketing 
• SmartMail Households = amount of mail delivered to the top in-market households based on the available daily and monthly quota as part of ShopperSuite marketing 
• Missed SmartMail Opportunities = the total number of households that could potentially be delivered SmartMail in the selected month, minus the current quota as part of ShopperSuite marketing 
• Video Targeting Households = households that were served a video ad as part of ShopperSuite marketing 
• Latest Transactions = references the last, most recent dates on file as it relates to transactional records
• Upload Transactional Data button = allows for users to import their transactional data for reporting and processing

Want to know more about how these numbers are determined?

Watch this breakdown Understanding the Difference Between Users, Devices and Addressable Households 

More information regarding the reporting on this screen: 

• Conversion Measurement Breakdown for Identified 1st Party Household Data
• Measuring Transactions & Conversions to Identified 1st Party Household Data
• Conversion ROI (Automotive)