Those that fall in the Service Segments emailed to are based on these criteria, according on information from the DMS and provided by the customer in their vehicle wallet.
- Active =Recently serviced within the last 12 months
- Recently Lost = Stopped servicing within the last year, but has serviced within past 24 months
- Defected = Haven’t serviced in 2+ years, but has serviced at least once before
- Never Serviced = Purchased a vehicle, but never serviced at dealership
Scroll left to right to view customer activity & engagement as it relates to each segment.
- Opportunities
- Vehicle Statement Delivered
- Vehicle Statement Opened
- Total Media Activations
- Family Geofencing
- SmartMail Delivered
- Service Intent
- Reviewed Vehicle History
- Visited Website
- RO Value provides the transactional dollars tied back to these customers for the month - expand to see
- Vehicles Serviced
- Total ROs Completed
Scroll down to the bottom to view monthly email and engagement metrics for service customers
- Non-Retained = sum of recently lost + never serviced + defected divided by sum of recently lost + never serviced + defected + active
- Delivered Statement = # vehicle statements delivered divided by # total opportunities
- Opened Statements =# vehicle statements opened divided by # vehicle statements delivered
- Vehicle Wallet Engagement = # service intent divided by # vehicle statements opened