Previous Customers: Service

Those that fall in the Service Segments emailed to are based on these criteria:

• Active =Recently serviced within the last 12 months.
• Recently  Lost = Stopped servicing within the last year, but has serviced within past 24 months.
• Defected = Haven’t serviced in 2+ years, but has serviced at least once before.
• Never Serviced = Purchased a vehicle, but never serviced at dealership.

Scroll left to right to view customer activity & engagement as it relates to each segment. 

• Opportunities 
• Vehicle Statement Delivered 
• Vehicle Statement Opened 
• Total Media Activations 
  • Family Geofencing 
  • SmartMail Delivered 
• Service Intent 
  • Reviewed Vehicle History
  • Visited Website
• RO Value provides the transactional dollars tied back to these customers for the month - expand to see
  • Vehicles Serviced
  • Total ROs Completed

Scroll down to the bottom to view monthly email and engagement metrics for service customers

• Non-Retained = sum of recently lost + never serviced + defected divided by sum of recently lost + never serviced  + defected + active
• Delivered Statement = # vehicle statements delivered divided by # total opportunities
• Opened Statements =# vehicle statements opened divided by # vehicle statements delivered 
• Vehicle Wallet Engagement = # service intent divided by # vehicle statements opened