Skip to main content

Target Audience

  • Updated

While 1p audiences are prioritized in campaign builder, 3p audiences are also available.

  • 3p audiences will be added to campaigns with less than 1,000 households available within the 1p audiences selected.
Target Audeince.png

1p Audiences:

  • highly addressable rich household level audiences from current shoppers and previous customers.

3p Audiences:

  • AI enabled extension to classic online audience segments.

 

The AI Media Agent Planning Forecast will continue to adjust as you add/remove audiences.

The Audience segments are not de-duped. For example, In-Market Households 90 contains both In-Market Households 60 and In-Market Households 30. 

 

Full Audience Dictionary for reference: https://labs.fullthrottle.ai/audience-dictionary

 

Comments

0 comments

Article is closed for comments.