New Audiences: Audience Suppression

Our system suppresses audiences across mail and digital with both pre-launch settings and real-time scrubbing.

Two components to pre-launch suppression:

1. Our team can configure state-level suppression at campaign set-up to exclude households located in specific states from receiving your marketing
2. A client provides a list of suppression households to our team before the month starts, and this list is added to a suppression list for marketing moving forward
   • Our Data & Analytics team will also use this list to suppress households before pulling audiences for Custom Activations

Households are suppressed based on the frequency we receive and process the transactional data, and the speed at which the suppressed audience parameter can pass through the media ecosystem.

Expectedly, there is a chance a transacted household can still be targeted based on a user’s individual privacy settings or scenarios where user is utilizing a different/new device that has yet to be connected to the suppressed household in our system, etc.