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New Audiences

All about 1p audiences; technical documentation & helpful guides.

  • Campaign ID / Creative ID Location
  • Reporting: Conversion Measurement Breakdown for Identified 1st Party Household Data
  • Features: In the Home vs Out of the Home Identification
  • Reporting: Transactions & Conversions to Identify 1st Party Household Data
  • Onboarding: Audience Generation - Starting a program mid-month
  • Marketing: SmartMail Overview
  • Marketing: Upselling SmartMail Mid-month
  • Active on Platform: New Audiences - Custom Journey Segments
  • Active on Platform: New Audiences - Multi-Unit Residences
  • Active on Platform: New Audiences - Custom Mail Frequency
  • Active on Platform: New Audiences - Location Accuracy in Google Analytics
  • Active on Platform: New Audiences - Automotive Journey Segments

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