Client Groups are used to enable Cross Shopping visibility in fullthrottle.ai
- Cross Shopping – from dealerA.com to dealerB.com (must be on Shopper Suite)
- Previous Customer Cross Shopping – purchased from Dealer A but shopping on dealerB.com (must be on Lifecycle & Shopper Suite)
- Cross Servicing – from dealer A to dealer B (must be on Lifecycle)
- Cross Purchasing – purchased from Dealer A and Dealer B (must be on Lifecycle)
- A previous customer from dealer A’s DMS transactions shops on dealerB.com
Client groupings are made automatically. If there’s any activity within the group – you’ll see indicators, exampled below.
Where WON’T I see this?
- in custom activation reporting
- on screens including 3p attribution / return on ad spend
- totaled out & specifically called out in the marketing screens for a count
What can I do with this?
Show the power of the platform however, no export options are available currently for separate media activation.