Features: Client Groupings & Cross Shopping

Client Groups are used to enable Cross Shopping visibility in the platform. Here is how it works:

• Cross Shopping – from clientA.com to clientB.com (must be running on New Audiences).
• Previous Customer Cross Shopping – purchased from Dealer A but shopping on dealerB.com (must be running on Previous Customers & New Audiences).
• Cross Servicing – from dealer A to dealer B (must be running on Previous Customers).
• Cross Purchasing – purchased from Dealer A and Dealer B (must be running on Previous Customers).
• A previous customer from dealer A’s DMS transactions shops on dealerB.com.

Client groupings are made automatically. If there’s any activity within the group – you’ll see indicators, exampled below.

Where WON’T I see this?

• On the following pages: Custom Activation, 3p Attribution, Return On Audience.
• Export options are NOT currently available. 

Benefits of Cross Shopping utilizing Client Groups:
Shows the power of the platform across clients within a client group. Gives access to see households that are shopping and purchasing across brands.