The Data Informed Media tab brings broadcast and streaming media attribution into our platform -
- This is an expansion on our current attribution capabilities and leverages one of ft’s patents that helps connect streaming and linear media delivery to business outcomes
- Everyone will see new tab added under Measure > Campaign Impact called Data-informed Media
- There will be no data on this page for now
- This is a newly launched feature and being piloted with our media channel partners iHeart and Spectrum Reach, and will expand to others down the road
- No action needed from anyone needed, and the ft Performance Strategy team will reach out when this becomes available to other channels