Displayed within Custom Activations are Households Transacted and Total Transactions, the following is an explanation of the difference:
- Households Transacted represents the number of Households that transacted with the client.
- Total Transactions represents the total number of transactions made, without relation to the households transacted.
If Total Transactions is a larger number than the Households Transacted, it signifies the households that did transact, made more than one transaction.
Articles in this section
- Custom Activation: Households Transacted vs Total Transactions
- Reporting: User Access Management Report
- Reporting: Audience Export
- Reporting: Upload your Transactional Data
- Reporting: DMS Hygienics
- Reporting: Keyword ROI
- Reporting: Custom Activations
- Reporting: Return on Audience
- Reporting: Conversion ROI (Automotive)
- Reporting: Conversion Measurement Breakdown for Identified 1st Party Household Data