Custom Activation: Households Transacted vs Total Transactions

Displayed within Custom Activations are Households Transacted and Total Transactions, the following is an explanation of the difference:

• Households Transacted represents the number of Households that transacted with the client.
• Total Transactions represents the total number of transactions made, without relation to the households transacted.

If Total Transactions is a larger number than the Households Transacted, it signifies the households that did transact, made more than one transaction.