Platform Reporting

Settings & Exporting

• Reporting: User Access Management Report
• Reporting: Audience Export
• Navigation - fullthrottle.app Reporting
• Navigation: Channel and Campaign

Identify: Previous Customers

• Active on Platform: Previous Customers - Service Lens
• Active on Platform: Previous Customers - Sales Lens
• Active on Platform: Previous Customers - Total Sold & Service Conversions

Identify: New Audiences

• Navigation: New Audience Household Map
• Navigation: New Audience Household List
• Active on Platform: Audience Generation - Top Featured Household Profiles

Identify: New Leads

• Active on Platform: New Leads (Leads List & Leads Map)

Market

• Features: AI Audience Composer
• Navigation: Audience Library
• Features: DMS List Builder (fka Audience Generator - beta)

Measure: Campaign Impact

• Custom Activation: Households Transacted vs Total Transactions
• Features: Data Informed Media Tab
• Reporting: Custom Activations
• Reporting: Return on Audience
• Marketing: New Leads
• Marketing: New Audiences Marketing

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Measure: Audience Intelligence

• Navigation: Buyer Journey
• Reporting: DMS Hygienics
• Reporting: Keyword ROI
• Navigation: 3p Attribution