Lifecycle Acceleration - Segments

Those that fall in the Service Segments emailed to are based on these criteria:

• Active- Recently serviced within the last 12 months.
• Recently Lost- Stopped servicing within the last year, but has serviced within past 24 months.
• Defected- Haven’t serviced in 2+ years, but has serviced at least once before.
• Never Serviced – Purchased a vehicle, but never serviced at dealership.

Those that fall in the Sales Segments emailed to are based on these criteria:

• Finance Upgrade- Loan customers who are in a positive equity position.
• Lease Upgrade- Lease customers who have a lease ending soon (typically 6 months or under)
• Lease Overage- Lease customers with 12 or less remaining payments who are projected to go over their allowed mileage before lease end.
• High APR– Loan customers with a high APR rate (typically 9% or higher)
• Warranty Alert– Purchase customers that currently have a factory or extended warranty that will be expiring within the next 90 days.
• Inventory Acquisition + Service Conquest- Service only customers who frequently service their vehicle at the dealership.
• Everyone Else– All other customers who do not fall into the above categories. These are customers who have recently purchased a new vehicle, don’t service frequently ,etc.